Friday, January 14

Logo

Sounds like an interesting network, actually. I like all the movies it has acquired. From medialife.com:

The launching of a new gay-focused network was big news when MTV Networks announced it last May after years of discussion. Amid much hoopla, Viacom targeted the rollout for February 2005 and began securing rights to every gay-themed movie it could find.

One problem: Were the network to meet that premiere date it would only have, at a maximum, 3 million viewers.

And so Viacom has decided to delay the launch until June 30, when it hopes to have the cable network, called Logo, available in some 10 million homes.

The decision wasn’t really a difficult one. In addition to the distribution issues, Logo lacked a firm programming lineup. It is still making decisions on original programming and adding to the more than 200 movies and programs that it has ready to show, including the Tom Hanks AIDS drama “Philadelphia” and the HBO miniseries “Angels in America.”

But its biggest hurdle is distribution, as might be expected for a gay channel. The network has reached agreements with Time Warner Manhattan, RCN and Atlantic Broadband and is talking with Comcast.

Because Logo will be available only on the digital tier, it has a maximum of 40 million subscribers. Basic cable channels such as MTV are available in more than 85 million homes. Logo president Brian Graden told reporters yesterday that he hadn’t seen any outright aversion to the channel by cable operators, though he added that Logo executives have been sure to outline plans for the network in detail and describe anything that may seem controversial in advance.

He said thus far, no one Logo has spoken with has expressed strong reservations.

Graden also said yesterday that three charter advertisers have signed up: Subaru of America, Orbitz and Paramount, which, like Logo and MTV Networks, is owned by Viacom.

Graden also made several programming announcements. Logo has two reality shows lined up. One, “My Fabulous Gay Wedding,” will focus on same-sex marriage wedding planning, while “Cruise,” from the production company behind MTV’s “Real World,” will follow a gay travel cruise. The network’s first scripted series will be “Noah’s Arc,” a comedy-drama that follows a gay African-American who struggles as a screenwriter.

The network also plans to show 10 first-person documentaries, under the umbrella name "Momentum," on topics ranging from gays in fraternities and sororities to gays in the conservative Muslim world.

Other documentaries under the “Momentum” tag include “Beautiful Daughters,” a look at the making of a transgender version of “The Vagina Monologues;” “Gender Queer,” a look at gender identity and how it’s defined; and “Gay Republicans,” a study on how the 23 percent of the LGBT community who identify themselves as Republicans are active within their party.
All of those are working titles.

The network has also acquired the movies “Billy Elliott,” “Mullholland Drive,” “Far from Heaven” and “Being John Malkovich,” among others.

Logo also has made an agreement with CBS News, also a Viacom property, to receive specially targeted news programming.

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