A new study on television viewing habits commissioned by Warner Bros. Media Research and conducted by SmithGeiger has just been revealed. The study used online interviews, taken last summer, with 1,500 television viewers across the US. Key findings include:
Most TV viewers look to broadcast networks for originals series and to cable networks for acquired programs.
During primetime, viewers almost equally turn to cable networks (52%) as to broadcast (48%).
Viewers gravitate more to familiar acquired shows versus originals, 93% vs. 46%. When channel surfing, 70% of viewers most often stop on familiar shows.
62% of viewers watch acquired series for the first time on cable networks, and then go back to the original broadcast airings.
The findings support the notion that the most familiar shows on cable are classic acquired series such as Seinfeld, Golden Girls, Full House, The Cosby Show and Friends, which haven't been on broadcast television for years. These series perform just as well as more recent series like CSI, House and the various Law & Order versions.
No comments:
Post a Comment