Monday, May 15

NBC Upfront

It's today. Everything can change, so check your local listings in September. One note: I don't like them pushing Scrubs into the winter every year.

MONDAY
Monday should remain strong for NBC, especially with the huge new promotional platform of "Sunday Night Football." Opening at 8 p.m., "Deal or No Deal" wins the time period with broad appeal and should drive viewers into the night's new tent-pole series "Heroes," a stylish drama with strong breakout potential. The new show should prove to be highly compatible with the suspenseful series "Medium" at 10:00 p.m.

TUESDAY
NBC kicks off at 8 p.m. with "Friday Night Lights," a new drama that transcends sports and should be ideal for families to view together. NBC follows this with another new drama, "Kidnapped," a tense serial thriller that should team well with the 10:00 p.m. incumbent "Law & Order: SVU," which continues to dominate despite soft lead-ins this past season. Film star Connie Nielsen ("Gladiator") joins the "SVU" cast for six episodes early in the season while series star Mariska Hargitay is on maternity leave.

WEDNESDAY
"The Biggest Loser" proved to be a refreshing success story last year at 8 p.m., and it ended its second cycle with record numbers, boosting NBC to its biggest non-Olympics Tuesday in five years. It will be used to combine with the evergreen "Law & Order" at 10:00 p.m. to hammock two new comedies. At 9 p.m., Emmy winner John Lithgow and Jeffrey Tambor are set to win over audiences with their masterful chemistry in "20 Good Years." That leads into the 9:30 p.m. time period premiere of "30 Rock," starring Emmy winner Tina Fey, Alec Baldwin and Tracy Morgan. Then Dick Wolf's "Law & Order" will return re-invigorated by exciting cast changes aimed at keeping the show fresh and competitive.

THURSDAY
NBC's traditional flagship night starts with two of television's most popular new series in "My Name Is Earl" and "The Office." Expect renewed vitality on the night with the arrival of the much-anticipated "Studio 60 on the Sunset Strip" in the vital 9 p.m. hour followed by "ER" -- the series that has defined Thursdays (10-11 p.m. ET) for a dozen years. However, the medical drama will have a decided edge this year with all original telecasts leading to a cliffhanger in December. Additionally, John Stamos joins the regular cast as he reprises his role as Tony Gates, a charming Gulf War vet working through medical school as a paramedic. In January, "The Black Donnellys," from Oscar winners Paul Haggis and Bobby Moresco (both for "Crash"), will premiere in the time period. "ER" will complete its season in the time slot following the run of "The Black Donnellys."

FRIDAY
NBC will stick with stability with time-period champ "Deal or No Deal" at 8 p.m. followed by "Las Vegas" and its loyal audience at 9:00 p.m. Closing out Fridays at 10:00 p.m. will be "Law & Order: Criminal Intent," which re-locates from Sundays due to the NFL, after having performed solidly against intense competition on the night.

SATURDAY
"Dateline Saturday" will continue at 8 p.m. and encore telecasts of NBC dramas will run at 9 p.m. and 10 p.m.

SUNDAY
In addition to delivering a powerful night of television, "Sunday Night Football" will greatly increase NBC's promotional platforms leading into each Fall week. This four-hour package also allows NBC to reach an elusive young male demographic. When series programming returns in January, "America's Got Talent" with host Regis Philbin will take over the 8 p.m. hour. "The Apprentice" follows at 9:00 p.m., creating a strong unscripted block. At 10:00 p.m., "Raines" is a quirky police drama that stars the appealing Jeff Goldblum.


Crossing Jordan, The Apprentice: Los Angeles and Scrubs will return to the schedule sometime mid-season.

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